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Org Design for Design Orgs : Building and Managing in-House Design Teams by Peter Merholz and Kristin Skinner (2016, Trade Paperback)
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About this product
Product Identifiers
PublisherO'reilly Media, Incorporated
ISBN-101491938404
ISBN-139781491938409
eBay Product ID (ePID)219098869
Product Key Features
Number of Pages198 Pages
LanguageEnglish
Publication NameOrg Design for Design Orgs : Building and Managing In-House Design Teams
SubjectMarketing / General, User Interfaces, Web / Design, Product
Publication Year2016
TypeTextbook
Subject AreaDesign, Computers, Business & Economics
AuthorPeter Merholz, Kristin Skinner
FormatTrade Paperback
Dimensions
Item Height0.4 in
Item Weight10.4 Oz
Item Length8.9 in
Item Width6.6 in
Additional Product Features
Intended AudienceScholarly & Professional
LCCN2017-303270
IllustratedYes
SynopsisDesign has become the key link between users and today's complex and rapidly evolving digital experiences, and designers are starting to be included in strategic conversations about the products and services that enterprises ultimately deliver. This has led to companies building in-house digital/experience design teams at unprecedented rates, but many of them don't understand how to get the most out of their investment. This practical guide provides guidelines for creating and leading design teams within your organization, and explores ways to use design as part of broader strategic planning. You'll discover: Why design's role has evolved in the digital age How to infuse design into every product and service experience The 12 qualities of effective design organizations How to structure your design team through a Centralized Partnership Design team roles and evolution The process of recruiting and hiring designers How to manage your design team and promote professional growth
LC Classification NumberHD66
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