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Optimal Database Marketing : Strategy, Development, and Data Mining by Perry D. Drake and Ronald G. Drozdenko (2002, Hardcover)
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About this product
Product Identifiers
PublisherSAGE Publications, Incorporated
ISBN-100761923578
ISBN-139780761923572
eBay Product ID (ePID)87262640
Product Key Features
Number of Pages424 Pages
LanguageEnglish
Publication NameOptimal Database Marketing : Strategy, Development, and Data Mining
SubjectMarketing / General, E-Commerce / General (See Also Computers / Electronic Commerce)
Publication Year2002
TypeTextbook
Subject AreaBusiness & Economics
AuthorPerry D. Drake, Ronald G. Drozdenko
FormatHardcover
Dimensions
Item Height1.2 in
Item Weight32.1 oz.
Item Length10.2 in
Item Width7.4 in
Additional Product Features
Intended AudienceScholarly & Professional
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