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Online Branding by Keith Drew (Paperback, 2002)

The_Book_Fountain (184280)

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About this product

Product Information

The web is the newest weapon in the corporate world's assault on the consumer. It has the potential to deliver a company's identity in seconds and, as a result, affords businesses a whole new way of gaining customers - or losing them. Knowing how to express a brand successfully is a vital part of web design today. Online Branding takes a look at different aspects of branding and highlights them with in-depth case studies from the UK and US, Europe and Asia. It features both well-known companies dealing with big brands, such as BP, Levi's, Nike and Volkswagen, and smaller agencies that have approached the subject with an innovative style. Part of the New Cre@teOnline Series that focuses on subjects of interest to today's web designers, combining inspirational visuals with information and advice from top designers and programmers around the world.

Product Identifiers

PublisherOrion Publishing Co

ISBN-139781856692946

eBay Product ID (ePID)95720383

Product Key Features

Number of Pages152 Pages

LanguageEnglish

Publication NameOnline Branding

Publication Year2002

SubjectComputer Science, Advertising, Business

TypeTextbook

AuthorKeith Drew

FormatPaperback

Dimensions

Item Height280 mm

Item Weight800 g

Item Width220 mm

Additional Product Features

Country/Region of ManufactureUnited Kingdom

Title_AuthorKeith Drew

Series TitleCre@Teonline