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On Media Violence by W. James Potter (Paperback, 1999)
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About this product
Product Information
This definitive examination of this important social topic asks questions such as: How much media violence is there? What are the meanings conveyed in the way violence is portrayed? What effect does it have on viewers? Divided into four parts, the book covers: a review of research on media violence; re-conceptions of exisiting theories of media violence; addresses the need to rethink the methodological tools used to assess media violence; and introduces the concept of Lineation Theory, a perspective for thinking about media violence and a new theoretical approach explaining it.Product Identifiers
PublisherSage Publications Inc
ISBN-100761916393
ISBN-139780761916390
eBay Product ID (ePID)95704234
Product Key Features
Number of Pages312 Pages
Publication NameOn Media Violence
LanguageEnglish
Publication Year1999
SubjectSocial Issues, Services & Welfare
TypeTextbook
Subject AreaLanguage Arts & Disciplines, Social Science
AuthorW. James Potter
FormatPaperback
Dimensions
Item Height0.6 in
Item Weight16 Oz
Item Length9 in
Item Width6 in
Height228mm
Width152mm
Weight422g
Additional Product Features
Date of Publication15/10/1999
Intended AudienceScholarly & Professional
Place of PublicationThousand Oaks
Spine15mm
Country of PublicationUnited States
GenreSocial Issues, Services & Welfare
Author BiographyW. James Potter, professor at the University of California at Santa Barbara, holds one PhD in Communication Studies and another in Instructional Technology. He has been teaching media courses for more than two decades in the areas of effects on individuals and society, content narratives, structure and economics of media industries, advertising, journalism, programming, and production. He has served as editor of the Journal of Broadcasting & Electronic Media and is the author of many journal articles and books, including the following: Media Effects, The 11 Myths of Media Violence, Becoming a Strategic Thinker: Developing Skills for Success, On Media Violence, Theory of Media Literacy: A Cognitive Approach, and How to Publish Your Communication Research (with Alison Alexander).
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