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No B. S. Guide to Direct Response Social Media Marketing : The Ultimate No Holds Barred Guide to Producing Measurable, Monetizable Results with Social Media Marketing by Dan S. Kennedy and Kim Walsh-Phillips (2015, Trade Paperback)

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About this product

Product Identifiers

PublisherEntrepreneur Media INC International Concepts/Entrepreneur Press

ISBN-101599185776

ISBN-139781599185774

eBay Product ID (ePID)210222101

Product Key Features

Book TitleNo B. S. Guide to Direct Response Social Media Marketing : The Ultimate No Holds Barred Guide to Producing Measurable, Monetizable Results with Social Media Marketing

Number of Pages262 Pages

LanguageEnglish

TopicWeb / Social Media, E-Commerce / Internet Marketing, Marketing / Direct, Advertising & Promotion

Publication Year2015

IllustratorYes

GenreComputers, Business & Economics

AuthorDan S. Kennedy, Kim Walsh-Phillips

Book SeriesNo B. S. Ser.

FormatTrade Paperback

Dimensions

Item Height0.8 in

Item Weight17 Oz

Item Length9 in

Item Width6 in

Additional Product Features

Intended AudienceTrade

LCCN2015-022192

SynopsisTo avoid grabbing every business owner he meets by the shoulders and shaking them, millionaire maker Dan S. Kennedy has joined with marketing strategist Kim Walsh-Phillips to help business owners, private practice professionals, and professional marketers start making dollars and cents of their social media marketing. Daring readers to stop accepting non-monetizable "likes" and "shares" for their investment of time, money, and energy, Kennedy and Walsh-Phillips urge readers to see their social platforms for what they are -- another channel to reach customers and gain leads and sales for their efforts. Illustrated by case studies and examples, this No B.S. guide delivers practical strategies for applying the same direct-response marketing rules Kennedy has himself found effective in all other mediums. This book covers how to stop being a wimp and make the switch from a passive content presence into an active conversion tool; how to become a lead magnet by setting up social media profiles that focus on the needs of ideal prospects (not the product or service); creating raving fans that create introductions to their networks; how to move cold social media traffic into customers; the role of paid media and how to leverage social media advertising to drive sales., To avoid grabbing every business owner he meets by the shoulders and shaking them, millionaire maker Dan S. Kennedy has joined with marketing strategist Kim Walsh-Phillips to help business owners, private practice professionals, and professional marketers start making dollars and cents of their social media marketing. Daring readers to stop accept

LC Classification NumberHF5415.126.K463 2015