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New Maximarketing : The New Direction in Advertising, Promotion, and Marketing Strategy by Stan Rapp and Thomas L. Collins (1995, Hardcover)
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ApproximatelyRM 102.26
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About this product
Product Identifiers
PublisherMcGraw-Hill Trade
ISBN-10007052033X
ISBN-139780070520332
eBay Product ID (ePID)89315491
Product Key Features
Number of Pages330 Pages
Publication NameNew Maximarketing : the New Direction in Advertising, Promotion, and Marketing Strategy
LanguageEnglish
Publication Year1995
SubjectMarketing / General, Advertising & Promotion
TypeTextbook
AuthorStan Rapp, Thomas L. Collins
Subject AreaBusiness & Economics
FormatHardcover
Dimensions
Item Height1.2 in
Item Weight25.1 oz.
Item Length9.4 in
Item Width6.3 in
Additional Product Features
Edition Number2
Intended AudienceScholarly & Professional
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