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New Maximarketing : The New Direction in Advertising, Promotion, and Marketing Strategy by Stan Rapp and Thomas L. Collins (1995, Hardcover)
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About this product
Product Identifiers
PublisherMcGraw-Hill Trade
ISBN-10007052033X
ISBN-139780070520332
eBay Product ID (ePID)89315491
Product Key Features
Subject AreaBusiness & Economics
Publication NameNew Maximarketing : the New Direction in Advertising, Promotion, and Marketing Strategy
SubjectMarketing / General, Advertising & Promotion
Publication Year1995
TypeTextbook
FormatHardcover
LanguageEnglish
AuthorStan Rapp, Thomas L. Collins
Number of Pages330 Pages
Dimensions
Item Length9.4 in
Item Height1.2 in
Item Weight25.1 oz.
Item Width6.3 in
Additional Product Features
Intended AudienceScholarly & Professional
Edition Number2
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