New Strategic Brand Management: Creating and Sustaining Brand Equity Ser.: New Strategic Brand Management : Creating and Sustaining Brand Equity Long Term by Jean-Noël Kapferer (2008, Perfect)

World of Books Ltd (10724601)
99% positive feedback
Price:
GBP 4.49
ApproximatelyRM 24.43
+ 6.80 shipping
Returns:
No returns, but backed by .
Condition:
Very Good

About this product

Product Identifiers

PublisherKogan Page, The Limited
ISBN-100749450851
ISBN-139780749450854
eBay Product ID (ePID)88315834

Product Key Features

Number of Pages576 Pages
Publication NameNew Strategic Brand Management : Creating and Sustaining Brand Equity Long Term
LanguageEnglish
SubjectMarketing / General, Consumer Guides, Management, Strategic Planning
Publication Year2008
FeaturesRevised
TypeNot Available
Subject AreaReference, Business & Economics
AuthorJean-Noël Kapferer
SeriesNew Strategic Brand Management: Creating and Sustaining Brand Equity Ser.
FormatPerfect

Dimensions

Item Height1.3 in
Item Weight39.1 oz.
Item Length9.7 in
Item Width7.4 in

Additional Product Features

Edition Number4
No ratings or reviews yet
Be the first to write a review