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New Strategic Brand Management: Creating and Sustaining Brand Equity Ser.: New Strategic Brand Management : Creating and Sustaining Brand Equity Long Term by Jean-Noël Kapferer (2008, Perfect)
World of Books Ltd (10724601)
99% positive feedback
Price:
GBP 4.49
Approximately
RM 24.43
+ 6.80 shipping
Returns:
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Condition:
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About this product
Product Identifiers
Publisher
Kogan Page, The Limited
ISBN-10
0749450851
ISBN-13
9780749450854
eBay Product ID (ePID)
88315834
Product Key Features
Number of Pages
576 Pages
Publication Name
New Strategic Brand Management : Creating and Sustaining Brand Equity Long Term
Language
English
Subject
Marketing / General, Consumer Guides, Management, Strategic Planning
Publication Year
2008
Features
Revised
Type
Not Available
Subject Area
Reference, Business & Economics
Author
Jean-Noël Kapferer
Series
New Strategic Brand Management: Creating and Sustaining Brand Equity Ser.
Format
Perfect
Dimensions
Item Height
1.3 in
Item Weight
39.1 oz.
Item Length
9.7 in
Item Width
7.4 in
Additional Product Features
Edition Number
4
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