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Neuromarketing Attributes in the Contex of Determinants of Business Behavior and Neurolinguistic Programming by Zuzana Birknerová and Róbert Stefko (2023, Trade Paperback)
Rarewaves (688226)
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About this product
Product Identifiers
PublisherLang Gmbh, Internationaler Verlag Der Wissenschaften, Peter
ISBN-103631897863
ISBN-139783631897867
eBay Product ID (ePID)16060882953
Product Key Features
Number of Pages170 Pages
Publication NameNeuromarketing Attributes in the Contex of Determinants of Business Behavior and Neurolinguistic Programming
LanguageEnglish
SubjectPersonal Finance / Money Management, Commerce, Development / Economic Development
Publication Year2023
FeaturesNew Edition
TypeTextbook
AuthorZuzana Birknerová, Róbert Stefko
Subject AreaBusiness & Economics
FormatTrade Paperback
Dimensions
Item Weight12.3 Oz
Item Length9 in
Item Width6 in
Additional Product Features
Intended AudienceScholarly & Professional
LCCN2022-062146
Dewey Edition23/eng/20230320
IllustratedYes
Dewey Decimal658.8/342
Edition DescriptionNew Edition
Table Of ContentNeuromarketing. Neurolinguistic programming. Neurolinguistic programming techniques. Business behavior. Determinants of business behavior. Neuromarketing attributes.
SynopsisThe research part aimed to identify the factors that influence how neurolinguistic programming is applied to the concept of neuromarketing and to evaluate a few key neuromarketing attributes. In terms of the findings, the monograph's research goal was achieved., The book focuses on the conceptualization of sensory marketing and neurolinguistic programming as potential tools for implementing neuromarketing, as well as the evaluation of its feedback in relation to factors influencing business behavior. The primary objective of the book is to clarify specific aspects of neuromarketing and neurolinguistic programming in the context of business behavior and to compare how subjectively businesspeople and customers perceive these aspects. It is dedicated to experts in the field of scientific research who engage in the study of neuromarketing and neurolinguistic programming in various contexts, especially in connection with sensory marketing in business behavior. Possibilities of using the presented methodologies, as well as theoretical and methodological knowledge, can be found in the preference of people for work, also in the education, coaching, and training of salespeople, employees, and people in general.
LC Classification NumberHF5415.12615.N487
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