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Mobile Marketing for Dummies by John Arnold and Michael Becker (2010, Trade Paperback)
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About this product
Product Identifiers
PublisherWiley & Sons, Incorporated, John
ISBN-100470616687
ISBN-139780470616680
eBay Product ID (ePID)81860190
Product Key Features
Book TitleMobile Marketing for Dummies
Number of Pages384 Pages
LanguageEnglish
Publication Year2010
TopicMarketing / General, E-Commerce / Internet Marketing, Telecommunications, Marketing / Telemarketing
IllustratorYes
GenreTechnology & Engineering, Business & Economics
AuthorJohn Arnold, Michael Becker
FormatTrade Paperback
Dimensions
Item Height0.8 in
Item Weight20.5 Oz
Item Length9.3 in
Item Width7.4 in
Additional Product Features
Intended AudienceTrade
Dewey Edition22
Dewey Decimal658.87202854678
SynopsisStraightforward advice on building and launching a mobile marketing plan Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile. Topics include assembling resources and budget, creating a plan, following best practices, building mobile sites, and much more. Explains what mobile marketing is, how you can adapt a traditional marketing plan for mobile, and how to create and launch a mobile marketing plan from scratch Covers activating a plan using voice, text, e-mail, and social media campaigns Explores the nuts and bolts of building mobile sites, apps, monetizing mobile, and advertising on other mobile properties Mobile Marketing For Dummies gives you the tools to succeed in this exciting environment., Straightforward advice on building and launching a mobile marketing plan Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program., With mobile, you can put your marketing message right into your prospects hands Marvelous mobile -- perhaps the most personal and targeted marketing channel ever! You want to be sure your business is promoted on mobile devices, and this book gets you going in more ways than one. Discover the opportunities, learn the strategies, and find out how to deliver your message to your prospects, wherever they may be! This thing called mobile -- find out where mobile fits into your marketing plan and how to comply with the laws and regulations Strategically speaking -- develop a strategy and select partners to help you carry it out In a word -- build a solid foundation for sending text and multimedia messages and learn to design e-mails for mobile screens What a site -- get the scoop on building effective Web sites for mobile devices Mobile moneymaker -- generate income with mobile apps and advertising Talk to them -- enable marketing campaigns that take advantage of the mobile phones most used yet most overlooked feature: voice Buy and buy -- learn to enable monetary transactions via mobile devices Track your success -- use mobile marketing analytics to see if your strategy is working Open the book and find: Five elements of mobile marketing Valuable tips on how to engage your customers How to map out your mobile marketing strategy What a short code is and when you need one Marketing advantages of mobile apps How to take advantage of mobile social media What you need to know to evaluate ROI Ten mobile marketing resource centers Learn to: Understand the mobile world and mobile marketing best practices Plan your mobile marketing strategy Launch a campaign including voice, text, e-mail, and social media Mobile-enable your marketing and establish direct customer contact
LC Classification NumberHF5415.1265
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