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Mindtap Course List Ser.: Services Marketing : Concepts, Strategies, and Cases by K. Douglas Hoffman and John E. G. Bateson (2016, Hardcover)
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About this product
Product Identifiers
PublisherCengage South-Western
ISBN-101285429788
ISBN-139781285429786
eBay Product ID (ePID)221753034
Product Key Features
Number of Pages480 Pages
LanguageEnglish
Publication NameServices Marketing : Concepts, Strategies, and Cases
SubjectMarketing / General, Industries / Service, General
Publication Year2016
FeaturesRevised
TypeTextbook
Subject AreaBusiness & Economics
AuthorK. Douglas Hoffman, John E. G. Bateson
SeriesMindtap Course List Ser.
FormatHardcover
Dimensions
Item Height0.9 in
Item Weight37.7 oz.
Item Length10.2 in
Item Width8.2 in
Additional Product Features
Edition Number5
Intended AudienceCollege Audience
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