Mindtap Course List Ser.: Global Business by Mike W. Peng (2013, Hardcover)

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About this product

Product Identifiers

PublisherCengage South-Western
ISBN-101133485936
ISBN-139781133485933
eBay Product ID (ePID)117188580

Product Key Features

Number of Pages656 Pages
LanguageEnglish
Publication NameGlobal Business
Publication Year2013
SubjectPolitical Economy, International / Economics, Globalization, Management, International / General
TypeTextbook
Subject AreaPolitical Science, Business & Economics
AuthorMike W. Peng
SeriesMindtap Course List Ser.
FormatHardcover

Dimensions

Item Height1.1 in
Item Weight52.9 Oz
Item Length10.9 in
Item Width8.7 in

Additional Product Features

Edition Number3
Intended AudienceCollege Audience
LCCN2012-949032
Dewey Edition23
ReviewsI wanted to thank you for writing GLOBAL BUSINESS. It is very informative and entertaining. It is nice to have information presented in a way that is actually exciting and thought provoking, something I have found that many other business texts are lacking. I feel like I am learning to think for myself about important global issues instead of being indoctrinated to think the way mainstream ideologies dictate as 'right' or 'wrong.'
IllustratedYes
Dewey Decimal658/.049
Table Of ContentPart 1: LAYING FOUNDATIONS. 1. Globalizing Business. 2. Understanding Formal Institutions: Politics, Laws, and Economics. 3. Emphasizing Informal Institutions: Cultures, Ethics, and Norms. 4. Leveraging Resources and Capabilities. PengAtlas 1. Part 1 Integrative Cases. Part 2: ACQUIRING TOOLS. 5. Trading Internationally. 6. Investing Abroad Directly. 7. Dealing with Foreign Exchange. 8. Capitalizing on Global and Regional Integration. PengAtlas 2. Part 2 Integrative Cases. Part 3: STRATEGIZING AROUND THE GLOBE. 9. Growing and Internationalizing the Entrepreneurial Firm. 10. Entering Foreign Markets. 11. Managing Global Competitive Dynamics. 12. Making Alliances and Acquisitions Work. 13. Strategizing, Structuring, and Learning around the World. PengAtlas 3. Part 3 Integrative Cases. Part 4: BUILDING FUNCTIONAL EXCELLENCE. 14. Competing on Marketing and Supply Chain Management. 15. Managing Human Resources Globally. 16. Financing and Governing the Corporation Globally. 17. Managing Corporate Social Responsibility Globally. PengAtlas 4. Part 4 Integrative Cases.
SynopsisDiscover success in global business today with the most strategic approach to international business topics and unique coverage not found in other books. Written by renowned international instructor and author Mike Peng, GLOBAL BUSINESS is the first truly global business book to answer the big question, "What determines the success and failure of firms around the globe?" This edition blends both an institutional-based view and resource-based view throughout every chapter for an unparalleled continuity in the learning process. The book combines an inviting, conversational style with the latest research and examples throughout every chapter. A comprehensive set of cases from Mike Peng and other respected international experts examine how companies throughout the world have expanded globally. All-new video cases, world maps, and unique global debate sections help readers view business challenges from a truly global perspective. Available with InfoTrac Student Collections http://gocengage.com/infotrac., Discover success in global business today with the most strategic approach to international business topics and unique coverage not found in other books. Written by renowned international instructor and author Mike Peng, GLOBAL BUSINESS is the first truly global business book to answer the big question, "What determines the success and failure of firms around the globe?" This edition blends both an institutional-based view and resource-based view throughout every chapter for an unparalleled continuity in the learning process. The book combines an inviting, conversational style with the latest research and examples throughout every chapter. A comprehensive set of cases from Mike Peng and other respected international experts examine how companies throughout the world have expanded globally. All-new video cases, world maps, and unique global debate sections help readers view business challenges from a truly global perspective. Available with InfoTrac Student Collections http: //gocengage.com/infotrac.
LC Classification NumberHF1379.P462 2014
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