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Merchandising : Theory, Principles, and Practice, 2nd Edition by Grace I. Kunz (2005, Hardcover, Revised edition)
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About this product
Product Information
This book focuses on the process of merchandising and the principles applied to the planning, development and presentation of product lines in both the manufacturing and retailing sectors. It also relates the role of merchandising to other business fundamentals. Vignettes describe alternative merchandising strategies. Applications to other consumer goods are also discussed.Product Identifiers
PublisherFairchild Books
ISBN-101563673533
ISBN-139781563673535
eBay Product ID (ePID)45876291
Product Key Features
Educational LevelHigh School, Elementary School
Number of Pages538 Pages
LanguageEnglish
Publication NameMerchandising : Theory, Principles, and Practice, 2nd Edition
Publication Year2005
SubjectFashion & Accessories, Industries / Fashion & Textile Industry
FeaturesRevised
TypeStudy Guide
Subject AreaDesign, Business & Economics
AuthorGrace I. Kunz
FormatHardcover
Dimensions
Item Height1.6 in
Item Weight40.9 Oz
Item Length9.3 in
Item Width7.4 in
Additional Product Features
Edition Number2
LCCN2004-101105
Dewey Edition22
Target AudienceElementary/High School
IllustratedYes
Dewey Decimal658.8
Edition DescriptionRevised Edition
Lc Classification NumberHd9940.A2k86 2005
Table of Content* Merchandising Theory- Merchandising Concepts- Merchandising Technology- Merchandising Systems* Merchandise Planning- Fundamentals of Merchandise Planning- Merchandising Perspectives on Pricing- Planning and Controlling Merchandise Budgets- Planning and Controlling Merchandise Assortments* Developing and Presenting Product Lines- Developing Product Lines- Presenting Product Lines- Global Sourcing- Customer/Vendor Relationships* Career Opportunities- Merchandising-Related Career DevelopmentNEW TO THIS EDITION / CD-ROM FEATURESLearning activities at the end of each chapter can be used in conjunction with Sourcing Simulator (student version), a software system that evaluates sourcing, pricing, assortment and replenishment strategies for seasonal and basic products at retail, available from [TC2]* Analysis of e-commerce, mass merchandising, mass customised merchandising, and Quick Response (QR) merchandising* Updated tables, pricing calculations and additional mathematical explanations* Instructor's Guide provides chapter outlines, test questions and answers, problem sets with answers and computer applications
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