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McCormack on Selling by McCormack, Mark H. Paperback Book The Cheap Fast Free - Picture 2 of 2

McCormack on Selling by Mark H. McCormack (Paperback, 1996)

World of Books Ltd (10443258)

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GBP 4.80

ApproximatelyRM 27.27

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Estimated delivery Thu, 14 Aug - Fri, 22 Aug

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About this product

Product Information

Mark McCormack, founder of the sports-marketing industry, takes the reader step by step through the basic components of a sale. He describes how to identify a customer, reach the customer, and persuade the customer to buy. The book deals with the obstacles to selling - fear, ignorance and sloth - and argues that everyone was born to sell . It shows how to assess where one is in the sales process, warns of the seven sins of salesmanship, and concludes with a chapter in test form so that readers can monitor their own progress. McCormack is the author of What They Don't Teach You at Harvard Business School .