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Mass Customization: Engineering and Managing Global Operations by Giovani J.C. da Silveira, Flavio S. Fogliatto (Hardcover, 2010)
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About this product
Product Information
Mass customization (MC) has been hailed as a successful operations strategy across manufacturing and service industries for the past three decades. However, the wider implications of using MC approaches in the broader industrial and economic environment are not yet clearly understood. Mass Customization: Engineering and Managing Global Operations presents emerging research on the role of MC and personalization in today's international operations context. The chapters cover MC in the context of global industrial economics and operations. Moreover, the book discusses MC topics that are relevant to the manufacturing and service sectors, such as: * product platforms; * learning curve modeling; * additive manufacturing; and * service customization. Case studies in manufacturing (e.g., apparel and transportation) and services (e.g., banking and virtual worlds) are also included. Mass Customization: Engineering and Managing Global Operations is a valuable text for mass customization researchers and practitioners. Researchers will find a selection of chapters prepared by internationally renowned authors, comprising most of their recent research in MC. Engineering professionals will be drawn by the vivid discussion of operational aspects and methods of MC, as well as by the selection of cases illustrating their practical application.Product Identifiers
PublisherSpringer London Ltd
ISBN-139781849964883
eBay Product ID (ePID)106368069
Product Key Features
Publication Year2010
SubjectEconomics, Engineering & Technology, Management
Number of Pages378 Pages
LanguageEnglish
Publication NameMass Customization: Engineering and Managing Global Operations
TypeTextbook
AuthorGiovani J.C. Da Silveira, Flavio S. Fogliatto
Subject AreaData Analysis
FormatHardcover
Dimensions
Item Weight758 g
Additional Product Features
Country/Region of ManufactureUnited Kingdom
Series TitleSpringer Series in Advanced Manufacturing
EditorGiovani J.C. Da Silveira, Flavio S. Fogliatto
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