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Marketing Communications : Theory and Applications by John R. Rossiter and Steven Bellman (2005, Trade Paperback)
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baham_books (2741510)
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About this product
Product Identifiers
PublisherPrentice Hall PTR
ISBN-101741032695
ISBN-139781741032697
eBay Product ID (ePID)178370410
Product Key Features
Number of Pages500 Pages
Publication NameMarketing Communications : Theory and Applications
LanguageEnglish
SubjectMarketing / General, Advertising & Promotion
Publication Year2005
TypeTextbook
AuthorJohn R. Rossiter, Steven Bellman
Subject AreaBusiness & Economics
FormatTrade Paperback
Dimensions
Item Height1.1 in
Item Weight40.3 oz.
Item Length10 in
Item Width8.4 in
Additional Product Features
Intended AudienceCollege Audience
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