Marketing Communications : Theory and Applications by John R. Rossiter and Steven Bellman (2005, Trade Paperback)

The_Book_Fountain (184492)
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About this product

Product Identifiers

PublisherPrentice Hall Ptr
ISBN-101741032695
ISBN-139781741032697
eBay Product ID (ePID)178212810

Product Key Features

Number of Pages500 Pages
Publication NameMarketing Communications : Theory and Applications
LanguageEnglish
SubjectMarketing / General, Advertising & Promotion
Publication Year2005
TypeTextbook
AuthorJohn R. Rossiter, Steven Bellman
Subject AreaBusiness & Economics
FormatTrade Paperback

Dimensions

Item Height1.1 in
Item Weight40.3 Oz
Item Length10 in
Item Width8.4 in

Additional Product Features

Intended AudienceCollege Audience
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