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Marketing de Guerrilla by Jay Conrad Levinson, Steve Savage (Paperback, 2009)

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About this product

Product Information

When GUERRILLA MARKETING was first published in 1983, Jay Levinson was considered a pioneer with his unique take no prisoners approach to marketing, oriented to owners of small & medium-sized companies. Almost 20 years & 1,000,000 copies later, GUERRILLA MARKETING is now considered the Marketing Bible & the consulting book for entrepreneurs. Full of scores of solid guerrilla marketing weapons as well as invaluable business recommendations for today's marketers, this completely revised & expanded edition (Spanish version), identifies the following: The fastest-growing markets for the 21st century, with suggestions on how to reach them. Special strategies for forming strategic marketing alliances with other businesses. The latest tactics for independent contractors & those who do business on the telephone. Up-to-date information on the Internet & other technologies that help the guerrilla entrepreneur choose the proper business & make it grow. Management lessons for the entrepreneur in the 21st century.

Product Identifiers

PublisherMorgan James Publishing LLC

ISBN-139781600375125

eBay Product ID (ePID)189892443

Product Key Features

Number of Pages432 Pages

Publication NameMarketing De Guerrilla

LanguageSpanish

SubjectMarketing, Business

Publication Year2009

TypeTextbook

AuthorJay Conrad Levinson, Steve Savage

FormatPaperback

Dimensions

Item Height228 mm

Item Weight635 g

Item Width152 mm

Additional Product Features

Country/Region of ManufactureUnited States

Title_AuthorSteve Savage, Jay Conrad Levinson