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Marketing by Dhruv Grewal and Michael Levy (2009, Hardcover)

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About this product

Product Identifiers

PublisherMcGraw-Hill Higher Education

ISBN-100073380954

ISBN-139780073380957

eBay Product ID (ePID)66184174

Product Key Features

Number of Pages720 Pages

LanguageEnglish

Publication NameMarketing

SubjectMarketing / General

Publication Year2009

TypeTextbook

AuthorDhruv Grewal, Michael Levy

Subject AreaBusiness & Economics

FormatHardcover

Dimensions

Item Height1.3 in

Item Weight57.6 Oz

Item Length11.2 in

Item Width8.6 in

Additional Product Features

Edition Number2

Intended AudienceCollege Audience

LCCN2008-053218

Dewey Edition23/eng/20230824

IllustratedYes

Dewey Decimal658.8

Table Of ContentSection One Assessing the Marketplace Chapter 1 Overview of Marketing Chapter 2 Developing Marketing Strategies and a Marketing Plan Chapter 3 Marketing Ethics Chapter 4 Analyzing the Marketing Environment Section Two Understanding the Marketplace Chapter 5 Consumer Behavior Chapter 6 Business-to-Business Marketing Chapter 7 Global Marketing Section Three Targeting the Marketplace Chapter 8 Segmentation, Targeting, and Positioning Chapter 9 Marketing Research and Information Systems Section Four Value Creation Chapter 10 Product, Branding, and Package Decisions Chapter 11 Developing New Products Chapter 12 Services: The Intangible Product Section Five Value Capture Chapter 13 Pricing Concepts for Establishing Value Chapter 14 Strategic Pricing Methods Section Six Value Delivery: Designing the Channel and Supply Chain Chapter 15 Supply Chain Management Chapter 16 Retailing and Multi-Channel Marketing Section Seven Value Communication Chapter 17 Integrated Marketing Communications Chapter 18 Advertising and Sales Promotions Chapter 19 Personal Selling and Sales Management

LC Classification NumberHF5415.G675 2010