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Marketing Research by George S. Day, David A. Aaker (Paperback, 1990)
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About this product
Product Information
This standard text on marketing research has been revised and updated to feature new material on topics such as the uses of scanner data, geocoding and ethics in research. It provides coverage of the most advanced marketing research methodologies, including their limitations and potential.Product Identifiers
PublisherJohn Wiley & Sons AND Sons LTD
ISBN-139780471517351
eBay Product ID (ePID)88218753
Product Key Features
Number of Pages784 Pages
Publication NameMarketing Research
LanguageEnglish
SubjectMarketing
Publication Year1990
TypeTextbook
AuthorGeorge S. Day, David A. Aaker
FormatPaperback
Dimensions
Item Height83 mm
Item Weight1247 g
Item Width35 mm
Additional Product Features
Country/Region of ManufactureUnited States
Title_AuthorDavid A. Aaker, George S. Day
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