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Marketing Communication : New Approaches, Technologies, and Styles by Allan J. Kimmel (2006, Hardcover)
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About this product
Product Identifiers
PublisherOxford University Press, Incorporated
ISBN-100199276943
ISBN-139780199276943
eBay Product ID (ePID)47961414
Product Key Features
Number of Pages320 Pages
Publication NameMarketing Communication : New Approaches, Technologies, and Styles
LanguageEnglish
SubjectMarketing / General, Marketing / Direct
Publication Year2006
TypeTextbook
Subject AreaBusiness & Economics
AuthorAllan J. Kimmel
FormatHardcover
Dimensions
Item Height1.1 in
Item Weight22.4 Oz
Item Length9.2 in
Item Width6.1 in
Additional Product Features
Intended AudienceScholarly & Professional
LCCN2005-020569
Dewey Edition22
IllustratedYes
Dewey Decimal658.8/02
Table Of ContentIntroduction: Marketing Communication in the New MillenniumPart I: New Approaches to Marketing Communication1. New Trends in the Promotion of Companies and Brands to Stakeholders: A Holistic Approach2. Past, Current, and Future Trends in Mass Communication Research3. The 21st Century Consumer Society4. Marketing Communications in a World of Consumption and Brand Communities5. Marketing Communications Trends in the Emerging Global MarketplacePart II: Developments in Marketing Communication Technologies6. The Future of Television Advertising7. Electronic Marketing and Marketing Communications: The Role of Technology8. The Influence of Technology on Below-the-Line Marketing Communications9. Integrated Marketing Communications and the Emerging Role of the Web Site10. Word of Mouth: The Oldest, Newest Marketing MediumPart III: Rethinking Marketing Communication Styles11. Marketing Communication in a Postmodern World12. Hypermodernity and the New Millennium: Scientific Language as a Tool for Marketing Communications13. Identity in Marketing Communications: An Ethics of Visual Representation14. The Communication of Marketing: A Critical Analysis of Discursive Practice
SynopsisStyles brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing communication in the 21st Century. Containing a broad tableau of perspectives, the book reflects the insights and experiences of academics and practitioners from both sides of the Atlantic. With its timely and in-depth focus on contemporary and evolving trends in marketing communication, this book will be of interest to a diverse audience of academics, students, and marketing professionals. Primarily intended as a supplemental reader for undergraduate, graduate, and MBA courses, the focus on emerging developments in the field will also appeal to a broad range of researchers and marketing professionals., This book provides an in-depth focus on new and emerging developments in marketing communication, including advertising, public relations, and sales promotions. Twenty-five of the most prominent contemporary marketing experts from the United States and Europe share their specialized knowledge and views, making this essential reading for anyone interested in keeping pace with the rapidly changing marketing techniques and communication technologies of the 21st Century., Marketing Communication: New Approaches, Technologies and Styles brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing communication in the 21st Century. Containing a broad tableau of perspectives, the book reflects the insights and experiences of academics and practitioners from both sides of the Atlantic. With its timely and in-depth focus on contemporary and evolving trends in marketing communication, this book will be of interest to a diverse audience of academics, students and marketing professionals. Primarily intended as a supplemental reader for undergraduate, graduate and MBA courses, the focus on emerging developments in the field will also appeal to a broad range researchers and marketing professionals.
LC Classification NumberHF5415.123.K55 2005
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