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Marketing Across Cultures by Julie Anne Lee and Jean-Claude Usunier (2009, Trade Paperback)
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About this product
Product Identifiers
PublisherPrentice Hall PTR
ISBN-100273713914
ISBN-139780273713913
eBay Product ID (ePID)87895006
Product Key Features
Number of Pages496 Pages
LanguageEnglish
Publication NameMarketing Across Cultures
Publication Year2009
SubjectCommunication Studies, Exports & Imports, International / Marketing, International / General
TypeTextbook
AuthorJulie Anne Lee, Jean-Claude Usunier
Subject AreaBusiness & Economics, Language Arts & Disciplines
FormatTrade Paperback
Dimensions
Item Height1 in
Item Weight33.3 oz.
Item Length7.4 in
Item Width9.6 in
Additional Product Features
Edition Number5
Intended AudienceCollege Audience
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