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Managing Sport Business: An Introduction by David Hassan (Paperback, 2011)

The_Book_Fountain (183534)

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About this product

Product Information

Contemporary sport is both a sophisticated and complex international business and a mass participatory practice run largely by volunteers and community organizations. This authoritative and comprehensive introduction to the theory and practice of sports management helps to explain the modern commercial environment that shapes sport at all levels and gives clear and sensible guidance on best practice in sports management, from elite sport to the local level. The book is divided into three sections. The first examines the global context for contemporary sports management. The second explores the key functional areas of management, from organization and strategy to finance and marketing, and explains how successful managerial techniques can be applied in a sporting context. The final section surveys a wide range of important issues in contemporary sports management, from corporate social responsibility to the use of information and communication technologies. Together, these sections provide a complete package of theory, applied practical skills and a state-of-the-art review of modern sport business. With useful features included throughout, such as chapter summaries and definitions of key terms, and with each chapter supported with real-world data and examples, this book is essential reading for all students of sport management and sport business.

Product Identifiers

PublisherTaylor & Francis Ltd

ISBN-100415570298

ISBN-139780415570299

eBay Product ID (ePID)108528794

Product Key Features

Number of Pages470 Pages

LanguageEnglish

Publication NameManaging Sport Business: an Introduction

Publication Year2011

SubjectManagement, Business, Accounting & Vocational: Textbooks & Study Guides, Business

TypeTextbook

AuthorDavid Hassan

FormatPaperback

Dimensions

Item Height246 mm

Item Weight885 g

Item Width174 mm

Additional Product Features

Country/Region of ManufactureUnited Kingdom

Series TitleFoundations of Sport Management

GenreSports

EditorDavid Hassan