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Managing Brand Equity by David A. Aaker (1991, Hardcover)
World of Books Ltd (10722000)
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GBP 4.89
ApproximatelyRM 26.61
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About this product
Product Identifiers
PublisherFree Press
ISBN-100029001013
ISBN-139780029001011
eBay Product ID (ePID)88963023
Product Key Features
Number of Pages299 Pages
LanguageEnglish
Publication NameManaging Brand Equity
Publication Year1991
SubjectConsumer Guides, Marketing / General, Consumer Behavior, Management, Property
TypeNot Available
Subject AreaLaw, Reference, Business & Economics
AuthorDavid A. Aaker
FormatHardcover
Dimensions
Item Height1.1 in
Item Weight18.3 oz.
Item Length9.2 in
Item Width6.1 in
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