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Product Information

Appropriate for HOSPITALITY & RESTAURANT MARKETING courses within Culinary Arts and Hospitality Management departments. This text focuses on HOSPITALITY & RESTAURANT MARKETING topics. It includes essential content plus learning activities, case studies, professional profiles, research topics and more that support course objectives. The text and exam are part of the ManageFirst Program® from the National Restaurant Association (NRA). This edition is created to teach restaurant and hospitality students the core competencies of the Ten Pillars of Restaurant Management. The Ten Pillars of Restaurant Management is a job task analysis created with the input and validation of the industry that clearly indicates what a restaurant management professional must know in order to effectively and efficiently run a safe and profitable operation. The ManageFirst Program training program is based on a set of competencies defined by the restaurant, hospitality and foodservice industry as those needed for success. This competency-based program features 10 topics each with a textbook, online exam prep for students, instructor resources, a certification exam, certificate, and credential.* The online exam prep for students is available with each textbook and includes helpful learning modules on test-taking strategies, practice tests for every chapter, a comprehensive cumulative practice test, and more! This textbook includes an exam answer sheet to be used with the paper-and-pencil version of the ManageFirst certification exam.

Product Identifiers

PublisherPearson Education

ISBN-100132181665

ISBN-139780132181662

eBay Product ID (ePID)114053144

Product Key Features

Number of Pages336 Pages

LanguageEnglish

Publication NameManagefirst : Hospitality and Restaurant Marketing with Answer Sheet

Publication Year2012

SubjectIndustries / Hospitality, Travel & Tourism

FeaturesRevised

TypeTextbook

Subject AreaBusiness & Economics

AuthorNational Restaurant National Restaurant Association

FormatTrade Paperback

Dimensions

Item Height0.6 in

Item Weight24.8 Oz

Item Length10.8 in

Item Width8.5 in

Additional Product Features

Edition Number2

Intended AudienceCollege Audience

Edition DescriptionRevised Edition

Table of ContentAbout the National Restaurant Association and the National Restaurant Association Educational Foundation Acknowledgements Features of the ManageFirst Books Real Manager 1 - Introduction to Hospitality and Restaurant Marketing 2 - The Marketing Process in Restaurants 3 - Understanding the Market Environment 4 - Understanding Customer Behavior 5 - Preparing a Marketing Plan 6 - Setting Menu Prices 7 - Communication Channels 8 - Advertising and Sales 9 - Sales Promotions, Publicity, and Public Relations 10 - Menu Marketing 11 - Evaluating the Marketing Effort Field Project Glossary Index * Menu coverage can be found in chapters 3, 4, 5, 6, 10

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ManageFirst : Hospitality and Restaurant Marketing with Answer Sheet by National Restaurant National Restaurant Association (2012, Trade Paperback, Revised edition)