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Making of a Status Symbol : A Business History of Rolex by Pierre-Yves Donzé (2025, Trade Paperback)
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About this product
Product Identifiers
PublisherManchester University Press
ISBN-101526188414
ISBN-139781526188410
eBay Product ID (ePID)4074026247
Product Key Features
Number of Pages272 Pages
Publication NameMaking of a Status Symbol : a Business History of Rolex
LanguageEnglish
SubjectHistory & Criticism, Industries / Fashion & Textile Industry, Corporate & Business History
Publication Year2025
TypeTextbook
AuthorPierre-Yves Donzé
Subject AreaDesign, Business & Economics
FormatTrade Paperback
Dimensions
Item Height0.6 in
Item Weight11.4 Oz
Item Length5.4 in
Item Width8.5 in
Additional Product Features
Intended AudienceCollege Audience
Reviews'Reads like a thriller. An essential epic for anyone interested in Swiss economic history.' Le Temps 'Offers a unique perspective on the evolution of Rolex over the decades.' Passion Horlogère, 'Reads like a thriller. An essential epic for anyone interested in Swiss economic history.' Le Temps
TitleLeadingThe
Dewey Edition23
IllustratedYes
Dewey Decimal681.11409
Table Of ContentIntroduction Part I: The Swiss technical excellence (1900-45) 1 Hans Wilsdorf's early career 2 Development of the Oyster (1920-45) 3 The mass production of chronometers (1920-15) 4 Communication and marketing positioning (1920-45) Part II: The creation of new collections (1945-60) 5 Designing iconic products 6 The start of a fruitful collaboration Part III: Embodying individual success (1960-2020) 7 Rolex becomes world number one (1960-90) 8 Rolex and the changing luxury goods industry (since 1990) Conclusion Index
SynopsisDiscover the fascinating story behind Rolex, the world's most iconic luxury watch brand. In The making of a status symbol, acclaimed business historian Pierre-Yves Donzé offers a captivating and deeply researched exploration of how a small Swiss watch company transformed itself into a global emblem of success, wealth and prestige. Challenging the myth that Rolex's dominance is solely due to superior craftsmanship, Donzé reveals the brand's strategic partnership with an American advertising agency and its genius for storytelling, which allowed it to turn a simple timepiece into a powerful status symbol. Spanning the twentieth century, this book provides a compelling case study of how creative industries have shaped consumer culture and the global luxury market. This book is a must-read for anyone fascinated by fashion and luxury, the evolution of consumer culture or the power of branding. Whether you're a scholar, student or general reader intrigued by the enduring allure of Rolex, The making of a status symbol offers an engaging and insightful journey through the history of a brand that has become synonymous with excellence and success., This book shows how Rolex has become the embodiment of individual success since the 1960s. This brand is much more than a watch: it is a narrative on a triple exceptionality: that of a product, that of an entrepreneur, and that of the wealthy consumers who wear it. A must-read for understanding the phenomenal success of Swiss watchmaking.
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