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Loose-Leaf for Strategic Management by Frank T. Rothaermel (2020, Ringbound)
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About this product
Product Identifiers
PublisherMcgraw-Hill Education
ISBN-101264103794
ISBN-139781264103799
eBay Product ID (ePID)15038832890
Product Key Features
Number of Pages576 Pages
LanguageEnglish
Publication NameLoose-Leaf for Strategic Management
SubjectManagement, Strategic Planning
Publication Year2020
TypeTextbook
AuthorFrank T. Rothaermel
Subject AreaBusiness & Economics
FormatRingbound
Dimensions
Item Height1.1 in
Item Weight33.8 Oz
Item Length9.9 in
Item Width8.4 in
Additional Product Features
Edition Number5
Intended AudienceCollege Audience
LCCN2019-046436
Grade FromCollege Freshman
IllustratedYes
Grade ToCollege Graduate Student
Table Of ContentPART ONE: ANALYSIS 1. What Is Strategy? 2. Strategic Leadership: Managing the Strategy Process 3. External Analysis: Industry Structure, Competitive Forces, and Strategic Groups 4. Internal Analysis: Resources, Capabilities, and Core Competencies 5. Competitive Advantage, Firm Performance, and Business Models PART TWO: FORMULATION 6. Business Strategy: Differentiation, Cost Leadership, and Blue Oceans 7. Business Strategy: Innovation, Entrepreneurship, and Platforms 8. Corporate Strategy: Vertical Integration and Diversification 9. Corporate Strategy: Strategic Alliances, Mergers, and Acquisitions 10. Global Strategy: Competing Around the World PART THREE: IMPLEMENTATION 11. Organizational Design: Structure, Culture, and Control 12. Corporate Governance and Business Ethics PART FOUR: MINICASES How to Conduct a Case Analysis MiniCases 1. Apple: What's Next?2. Starbucks CEO Kevin Johnson: " I'm not Howard Schultz" 3. BlackBerry's Rise and Fall 4. Nike's Core Competency: The Risky Business of Creating Heroes 5. Business Model Innovation: How Dollar Shave Club Disrupted Gillette 6. How JCPenney Sailed into a Red Ocean 7. Platform Strategy: How PayPal Solved the Chicken-or-Egg Problem 8. GE: Corporate Strategy Gone Wrong 9. Disney: Building Billion Dollar Franchises 10. Hollywood Goes Global 11. Yahoo: From Internet Darling to Fire Sale 12. Uber: Ethically Most Challenges Tech Company? Full-Length Cases 1. Airbnb Inc.* 2. Kickstarter 3. Facebook, Inc.* 4. Space X 5. Delta Air Lines, Inc. 6. The Movie Exhibition Industry 7. Starbucks Corporation* 8. The Vanguard Group* 9. Better World Books and the Triple Bottom Line 10. McDonald's Corporation* 11. Best Buy Co., Inc.* 12. Walmart, Inc. 13. Tesla, Inc.* 14. Netflix, Inc.* 15. Amazon.com., Inc.* 16. Apple, Inc.* 17. The Walt Disney Company* 18. UPS in India 19. Alphabet's Google 20. Merck & Co., Inc. 21. Nike, Inc.* 22. Uber Technologies *Note: The 12 Full-Length cases are included as a separate complimentary eBook in Connect are: Airbnc, Inc., Facebook, Inc., Starbucks Corporation, The Vanguard Group, McDonald's Corporation, Best Buy Co., Inc., Tesla, Inc., Netflix, Inc., Amazon.com, Inc., Apple, Inc., The Walt Disney Company, Nike, Inc.
SynopsisStrategic Management, 5e by Frank T. Rothaermel is the fastest growing Strategy title in the market because it uses a unified, singular voice to help students synthesize and integrate theory, empirical research, and practical applications with current, real-world examples. His approach not only offers students a learning experience that uniquely combines rigor and relevance, but also provides tight linkage between the concepts and cases. Rothaermel 5e prepares students with the foundation they need to understand how companies gain and sustain competitive advantage, while developing students' skills to become successful future leaders capable of making well-reasoned strategic decisions.
LC Classification NumberHD30.28.R6646 2021
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