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Loose-Leaf for Business Foundations by Linda Ferrell, O. C. Ferrell and Geoffrey A. Hirt (2022, Ringbound)
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About this product
Product Identifiers
PublisherMcgraw-Hill Education
ISBN-101265445826
ISBN-139781265445829
eBay Product ID (ePID)10057265056
Product Key Features
Number of Pages674 Pages
LanguageEnglish
Publication NameLoose-Leaf for Business Foundations
SubjectGeneral
Publication Year2022
TypeTextbook
Subject AreaBusiness & Economics
AuthorLinda Ferrell, O. C. Ferrell, Geoffrey A. Hirt
FormatRingbound
Dimensions
Item Height0.8 in
Item Weight40.4 Oz
Item Length10 in
Item Width7.9 in
Additional Product Features
Edition Number13
Intended AudienceCollege Audience
Grade FromCollege Freshman
Grade ToCollege Graduate Student
Table Of ContentPart 1 Business in a Changing World 1 The Dynamics of Business and Economics 2 Business Ethics and Social Responsibility 3 Business in a Borderless World Part 2 Starting and Growing a Business 4 Options for Organizing Business 5 Small Business, Entrepreneurship, and Franchising Part 3 Managing for Quality and Competitiveness 6 The Nature of Management 7 Organization, Teamwork, and Communication 8 Managing Operations and Supply Chains Part 4 Creating the Human Resource Advantage 9 Motivating the Workforce 10 Managing Human Resources Part 5 Marketing: Developing Relationships 11 Customer-Driven Marketing 12 Dimensions of Marketing Strategy 13 Digital Marketing and Social Media Part 6 Financing the Enterprise 14 Accounting and Financial Statements 15 Money and the Financial System 16 Financial Management and Securities Markets Bonus Chapters A The Legal and Regulatory Environment B Personal Financial Planning Glossary Indexes Appendixes (Available Online and via Create) A Guidelines for the Development of the Business Plan B Personal Career Plan C Risk: The Basics of Risk Management
SynopsisThe introduction to business course is an opportunity for students to investigate the breadth of business functions, and the positive impact that business has on our society and economic system. Business Foundations: A Changing World delivers a focused presentation of the essential material needed to teach introduction to business, while offering students an appreciation for the role of business in our economy and society. The 13th edition reflects the latest developments in the business world including the effects of COVID-19 on unemployment and supply chain and emerging technologies such as artificial intelligence, blockchain, cryptocurrency, predictive analytics and more. It also has expanded coverage on diversity, equity and inclusion, particularly in the areas of recruiting and hiring. Business Foundations: A Changing World is an unrivaled text and Connect provides a compilation of exciting application-focused content, activities, and examples that guides students through the technology-saturated world of business today.
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