Loose Leaf for Business Communication: Developing Leaders for a Networked World by Peter Cardon (2023, Ringbound)
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About this product
Product Identifiers
PublisherMcgraw-Hill Education
ISBN-10126642167X
ISBN-139781266421679
eBay Product ID (ePID)8057261697
Product Key Features
Number of Pages640 Pages
LanguageEnglish
Publication NameLoose Leaf for Business Communication: Developing Leaders for a Networked World
Publication Year2023
SubjectCommerce, Business Writing
TypeTextbook
AuthorPeter Cardon
Subject AreaBusiness & Economics
FormatRingbound
Dimensions
Item Height1.2 in
Item Weight39.8 Oz
Item Length10.9 in
Item Width8.8 in
Additional Product Features
Edition Number5
Intended AudienceCollege Audience
LCCN2022-021492
Grade FromCollege Freshman
IllustratedYes
Grade ToCollege Graduate Student
Table Of ContentPart 1: Introduction to Business Communication 1: Establishing Credibility Part 2: Principles of Interpersonal Communication 2: Interpersonal Communication and Emotional Intelligence 3: Team Communication and Difficult Conversations 4: Inclusing in a Diverse Workplace 5: Global Communication Part 3: Principles for Business Messages 6: Creating Effective Business Messages 7: Improving Readability with Style and Design 8: Email and Other Traditional Tools for Business Communication 9: Collaboration Tools and Social Media for Business Communication Part 4: Type of Business Messages 10: Routine Business Messages 11: Persuasive Messages 12: Bad-News Messages Part 5: Reports and Presentations 13: Research and Planning for Business Proposals and Reports 14: Completing Business Proposals and Reports 15: Planning Presentations 16: Delivering Presentations 17: Employment Communication Appendixes A: Punctuation, Number Usage, and Grammar B: Formatting for Letters and Memos Bonus Content Available only at www.mcgrawhillcreate.com/cardon or in the e-book within McGraw Hill Connect®. * Using AI with Purpose and the Human Touch * Bonus Chapter: Crisis Communications and Public Relations Messages * Bonus Appendix: Creating Proposals and Business Plans
SynopsisIn Business Communication : Developing Leaders for a Networked World,Peter Cardon is taking apractitioner and case-based approachto help students develop an understanding of how course content applies to the business world. Maintaining a central theme of credibility, the fifth edition communicates why credibility is essential to effective communication. Integrated withConnect for Business Communication , Cardon provides a contemporary yet traditional view into the field, empowering students to learn bedrock communication principles while also staying up-to-date withcultural and technologicalchanges in the business world--transforming them into leaders for a networked world.
LC Classification NumberHF5718.C267 2023
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