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Loose-Leaf International Marketing by Bruce Money, Graham Cateora, Mary c. Gilly and Philip R. Cateora (2019, Ringbound)
Indiana Book Company (21096)
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About this product
Product Identifiers
PublisherMcgraw-Hill Education
ISBN-101260665534
ISBN-139781260665536
eBay Product ID (ePID)8038462182
Product Key Features
Number of Pages720 Pages
LanguageEnglish
Publication NameLoose-Leaf International Marketing
SubjectInternational / Marketing
Publication Year2019
TypeTextbook
AuthorBruce Money, Graham Cateora, Mary C. Gilly, Philip R. Cateora
Subject AreaBusiness & Economics
FormatRingbound
Dimensions
Item Height0.9 in
Item Weight69 Oz
Item Length10.9 in
Item Width8.4 in
Additional Product Features
Edition Number18
Intended AudienceCollege Audience
Grade FromCollege Freshman
IllustratedYes
Grade ToCollege Graduate Student
Table Of ContentPart One An Overview 1. The Scope and Challenge of International Marketing 2. The Dynamic Environment of International Trade Part Two The Cultural Environment of Global Market 3. History and Geography: The Foundations of Culture 4. Cultural Dynamics in Assessing Global Markets 5. Culture, Management Style, and Business Systems 6. The Political Environment: A Critical Concern 7. The International Legal Environment: Playing by the Rules Part Three Assessing Global Market Opportunities 8. Developing a Global Vision through Marketing Research 9. Economic Development and the Americas 10. Europe, Africa, and the Middle East 11.The Asia Pacific Region Part Four Developing Global Marketing Strategies 12. Global Marketing Management: Planning and Organization 13. Products and Services for Consumers 14. Products and Services for Businesses 15. International Marketing Channels 16. Integrated Marketing Communications and International Advertising 17. Personal Selling and Sales Management 18. Pricing for International Markets Part Five Implementing Global Marketing Strategies 19. Inventive Negotiations with International Customers, Partners, and Regulators Part Six Supplementary Material The Country Notebook: A Guide for Developing a Marketing Plan Cases can be found in SmartBook or the Instructor Resources within Connect
SynopsisPioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 18th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region. The dynamic nature of the international marketplace is reflected in the number of substantially improved and expanded topics in this 18th, including the following over 100 new academic articles and their findings. All data, text, photos and images have been updated for currency, as has the corresponding content within McGraw-Hill Education's Connect with adaptive SmartBook. Additional updates include: NEW Cases: New cases accompany the 18e, enlivening the material in the book and class discussions while broadening a student's critical thinking skills. These cases bring forth many of the topics discussed in the chapters and demonstrate how these concepts are dealt with in the real world. These cases can be assigned in Connect and SmartBook. Optionally, a case booklet can be create using McGraw-Hill CREATE. Crossing Borders Boxes: These invaluable boxes offer anecdotal company examples. These entertaining examples are designed to encourage critical thinking and guide students through topics ranging from ethical to cultural to global issues facing marketers today. 4-Color Design: New color maps and exhibits allow for improved pedagogy and a clearer presentation of international symbols and cultural meanings in marketing and advertising. In addition, photos that depend on full color for maximum impact easily bring many global examples to life.
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