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Life of SYN : A Story of the Digital Generation by Ellie Rennie (2011, Trade Paperback)
Rarewaves (626889)
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About this product
Product Identifiers
PublisherMonash University Publishing
ISBN-10192186706X
ISBN-139781921867064
eBay Product ID (ePID)7038537946
Product Key Features
Number of Pages120 Pages
LanguageEnglish
Publication NameLife of Syn : a Story of the Digital Generation
SubjectMedia Studies, Sociology / General, Industries / Media & Communications
Publication Year2011
TypeTextbook
Subject AreaSocial Science, Business & Economics
AuthorEllie Rennie
FormatTrade Paperback
Dimensions
Item Height0.3 in
Item Weight5 Oz
Item Length8 in
Item Width5 in
Additional Product Features
Intended AudienceScholarly & Professional
ReviewsEllie Rennie defines a new breed of public intellectual. Her writing is assured, entertaining and whip smart. -- Catharine Lumby, Director, Journalism and Media Research Centre, UNSW
Dewey Edition23
Dewey Decimal302.23
SynopsisSYN is a media organisation run by people between the ages of 12 and 26. In this coming of age story, Ellie Rennie follows the SYNers as they build Australia's most unusual media empire against enormous odds. Over the course of SYNs history, social networking becomes the most popular internet activity, and traditional media institutions are forced to acknowledge the rise of amateur content. In response, SYN rethinks its approach to the online environment, kills its print publication, deals with the introduction of digital broadcasting and explains a new kind of literacy to schoolteachers. In just two years, dozens of careers are launched, the SYN radio audience doubles. Life of SYN takes on the big issues of the media through the story of a small media organisation. With humour and insight, it describes a media environment in flux, where audiences and producers express their freedom in unruly and contradictory ways. This book gives structure to the new media world without curtailing its inventiveness and possibility. Life of SYN combines story with media theory, encompassing digital literacy and media participation, the future of community media, youth media, and media industries.Importantly, this book is written in an accessible style. The narrative flow, short length and humorous insights distinguish this book from all others in this subject field., Takes on the big issues of the media through the story of a small media organisation. With humour and insight, it describes a media environment in flux, where audiences and producers express their freedom in unruly and contradictory ways. This book gives structure to the new media world without curtailing its inventiveness and possibility., SYN (Student Youth Network) is a media organization run by people between the ages of 12 and 26. In this 'coming of age story,' Life of SYN follows the SYNers as they build Australia's most unusual media empire against enormous odds. Over the course of SYN's history, social networking becomes the most popular internet activity and traditional media institutions are forced to acknowledge the rise of amateur content. In response, SYN rethinks its approach to the online environment, kills its print publication, deals with the introduction of digital broadcasting, and explains a new kind of literacy to schoolteachers. In just two years, dozens of careers are launched, and the SYN radio audience doubles in size. Life of SYN takes on the big issues of the media through the story of a small media organization. With humor and insight, it describes a media environment in flux, where audiences and producers express their freedom in unruly and contradictory ways. The book gives structure to the new media world without curtailing its inventiveness and possibility. Life of SYN combines story with media theory, encompassing digital literacy and media participation, the future of community media, youth media, and media industries.
LC Classification NumberP92.A76R46 2015
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