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Know Your Customers: How Customer Marketing Can Increase Profits by Jay Curry (Paperback, 1992)

The_Book_Fountain (183499)

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AU $26.85

ApproximatelyRM 74.17

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Estimated delivery Tue, 13 May - Tue, 17 Jun

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About this product

Product Information

Your company's revenues, profits and market share - and your salary - come ultimately from one source: your customers. Once you realize that customers are the basic foundation of your company, you will agree that you are in the business of developing a solid base of good customers for your products and services. This book helps to analyze a customer base by building a customer pyramid . The customer marketing process - based on modern information technology and an integrated mix of methods and media - is clearly presented in a ten-step plan which can be implemented in any company: how to capture customer data; make a customer pyramid; analyze customers; set customer goals; develop a customer benefits package; select methods and media; get customer orientated; record customer behaviour; analyze results; and revise customer programmes.