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About this product
Product Identifiers
PublisherEnslow Publishing, LLC
ISBN-100766011062
ISBN-139780766011069
eBay Product ID (ePID)366953
Product Key Features
Educational LevelHigh School, Elementary School
Number of Pages128 Pages
Publication NameAdvertising : Information or Manipulation?
LanguageEnglish
Publication Year1999
SubjectBusiness & Economics, General
TypeStudy Guide
Subject AreaJuvenile Nonfiction, Psychology
AuthorNancy Day
SeriesIssues in Focus Ser.
FormatLibrary Binding
Dimensions
Item Height0.5 in
Item Weight13.5 Oz
Item Length9 in
Item Width6 in
Additional Product Features
Intended AudienceElementary/High School
LCCN98-035032
Dewey Edition21
Grade FromSixth Grade
IllustratedYes
Grade ToSeventh Grade
Dewey Decimal659.1/01/9
SynopsisThis pro/con book looks at how advertising works and how teens can avoid being manipulated by it. A history of advertising and the regulation of deceptive advertising is included within this book. Author Nancy Day also provides examples of the useful information some advertising provides while pointing out the subtle manipulation in advertising on television, in print, and on the Web. She encourages young readers to become more critical viewers of advertising and more discerning consumers.