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Introduction to Advertising Media: Research, Planning and Buying by Jim Surmanek (Hardcover, 1994)

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About this product

Product Information

Introduce students to the concepts and strategies behind every successful media plan while teaching them how to put media tools and techniques to use effectively. This easy-to-read text covers terminology, systems, and procedures. The dynamics of media planning are highlighted, from the formulation of advertising objectives through the strategic use of media to accomplish goals.

Product Identifiers

PublisherMcgraw-Hill Education-Europe

ISBN-139780844235455

eBay Product ID (ePID)95624068

Product Key Features

Number of Pages357 Pages

LanguageEnglish

Publication NameIntroduction to Advertising Media: Research, Planning and Buying

Publication Year1994

SubjectAdvertising

TypeTextbook

AuthorJim Surmanek

FormatHardcover

Dimensions

Item Height239 mm

Item Weight852 g

Item Width190 mm

Additional Product Features

Country/Region of ManufactureUnited States

Title_AuthorJim Surmanek