Introduction to Advertising Media : Research, Planning, and Buying by Jim Surmanek (1994, Hardcover)

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About this product

Product Identifiers

PublisherMcGraw-Hill/Contemporary
ISBN-100844235458
ISBN-139780844235455
eBay Product ID (ePID)95624068

Product Key Features

Book TitleIntroduction to Advertising Media : Research, Planning, and Buying
Number of Pages368 Pages
LanguageEnglish
Publication Year1994
TopicAdvertising & Promotion
IllustratorYes
GenreNon-Classifiable, Business & Economics
AuthorJim Surmanek
FormatHardcover

Dimensions

Item Height1.2 in
Item Weight30.2 Oz
Item Length9.3 in
Item Width7.3 in
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