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About this product
Product Identifiers
PublisherBfi Publishing
ISBN-101844576876
ISBN-139781844576876
eBay Product ID (ePID)235194152
Product Key Features
Number of Pages190 Pages
LanguageEnglish
Publication NameLocalising Hollywood
SubjectFilm / General, Globalization, Television / General, Film / Direction & Production, Industries / Entertainment
Publication Year2017
TypeTextbook
Subject AreaPolitical Science, Performing Arts, Business & Economics
AuthorCourtney Brannon Donoghue
SeriesInternational Screen Industries Ser.
FormatTrade Paperback
Dimensions
Item Height0.4 in
Item Weight10.3 Oz
Item Length9.2 in
Item Width6.1 in
Additional Product Features
Intended AudienceCollege Audience
Dewey Edition23
Number of Volumes1 vol.
IllustratedYes
Dewey Decimal384.80979494
Table Of ContentIntroduction: Hollywood's Global Footprint.- 1. History of International Operations (1900s-1970s).- 2. Conglomerate Hollywood and International Operations (1980s-2016).- 3. Local Studio Operations: Country Managers and the Local-lanugage Production Process.- 4. International Media Hubs: Studio Production Cultures and Local Infrastructure.- 5. The Motion Picture Association and its Member Studios: Policy, Piracy, ad Promotion.- 6. Local Blockbusters and Media Franchising: Convergence and Cross-Media.- Conclusion: Local Places, Global Spaces.- Bibliography.
SynopsisHollywood has a complex relationship with local markets around the world. This critical yet accessible overview of Hollywood's local presence investigates the dynamic between the studios' film entertainment divisions and individual media markets - exploring how their position, partnerships and practices function in an era characterised by globalisation, digitisation and convergence. Engaging with key scholarly and industrial debates, the book incorporates first-hand accounts gathered from extensive fieldwork and research. It addresses a wide range of international operations, from creative partnerships and production strategies to promotional and distribution processes. With a particular focus on Europe and Latin America, the text interrogates earlier notions of a 'global Hollywood' and globalisation, where media conglomerates were viewed as economically rational or all-powerful organisations. By exploring how decision-making processes and creative negotiations between Hollywood media executives and local forces operate, it reveals the complex picture of filmmaking and circulation in today's supposedly globalised and digitised societies.