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International Marketing by Philip R. Cateora, John Graham (Hardcover, 2008)

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About this product

Product Information

Cateora and Graham's International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 14th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.

Product Identifiers

PublisherMcgraw-Hill Education-Europe

ISBN-100073380989

ISBN-139780073380988

eBay Product ID (ePID)94965235

Product Key Features

Publication NameInternational Marketing

SubjectBusiness, Accounting & Vocational: Textbooks & Study Guides, Marketing

Publication Year2008

TypeTextbook

FormatHardcover

LanguageEnglish

AuthorPhilip R. Cateora, John Graham

Number of Pages744 Pages

Dimensions

Item Height284 mm

Item Weight1728 g

Item Width215 mm

Additional Product Features

Country/Region of ManufactureUnited States

Title_AuthorPhilip R. Cateora, John Graham

Content NoteIllustrations