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International Marketing by John Graham and Philip R. Cateora (2008, Hardcover)
Indiana Book Company (21120)
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About this product
Product Identifiers
PublisherMcGraw-Hill Higher Education
ISBN-100073380989
ISBN-139780073380988
eBay Product ID (ePID)59018287
Product Key Features
Number of Pages744 Pages
Publication NameInternational Marketing
LanguageEnglish
SubjectExports & Imports, International / Marketing, International / General
Publication Year2008
TypeTextbook
AuthorJohn Graham, Philip R. Cateora
Subject AreaBusiness & Economics
FormatHardcover
Dimensions
Item Height1.2 in
Item Weight3.8 Oz
Item Length11.2 in
Item Width8.5 in
Additional Product Features
Edition Number14
Intended AudienceCollege Audience
LCCN2008-036578
Dewey Edition23
IllustratedYes
Dewey Decimal658.84
Table Of ContentPart One:An Overview 1. The Scope and Challenge of International Marketing 2. The Dynamic Environment of International Trade Part Two: The Cultural Environment of Global Markets 3. History and Geography: The Foundations of Culture 4. Cultural Dynamics in Assessing Global Markets 5. Culture, Management Style, and Business Systems 6. The Political Environment: A Critical Concern 7. The International Legal Environment: Playing by the Rules Part Three: Assessing Global Market Opportunities 8. Developing a Global Vision through Marketing Research 9. Emerging Markets 10. Multinational Market Regions and Market Groups Part Four: Developing Global Marketing Strategies 11. Global Marketing Management: Planning and Organization 12. Products and Services for Consumers 13. Products and Services for Businesses 14. International Marketing Channels 15. Exporting and Logistics: Special Issues for Business 16. Integrated Marketing Communications and International Advertising 17. Personal Selling and Sales Management 18. Pricing for International Markets Part Five: Implementing Global Marketing Strategies 19. Negotiating with International Customers, Partners, and Regulators Part Six: Supplementary Material THE COUNTRY NOTEBOOK-A Guide for Developing a Marketing Plan CASES
SynopsisCateora and Graham&'s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 14th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.
LC Classification NumberHF1416.C375 2009
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