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About this product
Product Identifiers
PublisherMcGraw-Hill Higher Education
ISBN-10007352994X
ISBN-139780073529943
eBay Product ID (ePID)5038264637
Product Key Features
Number of Pages742 Pages
LanguageEnglish
Publication NameInternational Marketing
Publication Year2010
SubjectExports & Imports, International / Marketing, International / General
TypeTextbook
Subject AreaBusiness & Economics
AuthorJohn Graham, Mary C. Gilly, Philip R. Cateora
FormatHardcover
Dimensions
Item Height1.1 in
Item Weight54.4 Oz
Item Length11.3 in
Item Width8.4 in
Additional Product Features
Edition Number15
Intended AudienceCollege Audience
LCCN2010-020200
Dewey Edition23
IllustratedYes
Dewey Decimal658.84
SynopsisCateora and Graham's International marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 15th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.