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THE INTENTIONAL ENTREPRENEUR: BRINGING TECHNOLOGY AND By David L. Bodde **NEW** - Picture 1 of 1

Intentional Entrepreneur : Bringing Technology and Engineering to the Real New Economy by David L. Bodde (2004, Trade Paperback)

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About this product

Product Identifiers

PublisherRoutledge

ISBN-100765614154

ISBN-139780765614155

eBay Product ID (ePID)30785575

Product Key Features

Number of Pages240 Pages

LanguageEnglish

Publication NameIntentional Entrepreneur : Bringing Technology and Engineering to the Real New Economy

Publication Year2004

SubjectIndustries / General, Corporate Finance / Venture Capital, Entrepreneurship, General, Industrial Technology

TypeTextbook

Subject AreaTechnology & Engineering, Business & Economics

AuthorDavid L. Bodde

FormatTrade Paperback

Dimensions

Item Height0.9 in

Item Weight12 Oz

Item Length9.1 in

Item Width6.1 in

Additional Product Features

Intended AudienceCollege Audience

TitleLeadingThe

Dewey Edition22

IllustratedYes

Dewey Decimal658.4/21

Table Of ContentList of Tables and Figures; Foreward by Richard A. Bendis; Preface and Acknowledgments; Introduction; 1. A Tale of Two Entrepreneurs; 2. Creating the Opportunity; 3. Marketing the Better Mousetrap: A Technologist's Perspective; 4. Evolution and Competition in Technology Markets; 5. Technology and the Fight for Competitive Advantage; 6. A Tale of Two Entrepreneurs: The Journey Continued Through Heights and Valleys; 7. New Venture Finance: An Entrepreneur's Perspective; 8. Building Competitive Advantage from Intellectual Capital; 9. Corporate Entrepreneurship: Two Perspectives; 10. The Real New Economy; 11. Toward a Personal Entrepreneurial Strategy; Notes; References; Index

SynopsisThe Intentional Entrepreneur will help technology professionals and student of business, engineering, or science learn the art of entrepreneurship. David Bodde emphasizes the real-world experience of men and women who are creating new ventures that will survive in the post-bubble economy. The book adds structure and context to its stories with chapters interpreting recent research on business models, marketing, new venture finance, and intellectual property. Unlike most books on entrepreneurship, The Intentional Entrepreneur gives special emphasis to technology markets throughout.