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In Pursuit of the Common Good : Twenty-Five Years of Improving the World, One Bottle of Salad Dressing at a Time by Paul Newman and A. E. Hotchner (2008, Trade Paperback)
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About this product
Product Identifiers
PublisherCrown Publishing Group, T.H.E.
ISBN-100767929977
ISBN-139780767929974
eBay Product ID (ePID)65723854
Product Key Features
Book TitleIn Pursuit of the Common Good : Twenty-Five Years of Improving the World, One Bottle of Salad Dressing at a Time
Number of Pages272 Pages
LanguageEnglish
TopicDeath & Dying, Business Ethics, Entrepreneurship, Philanthropy & Charity, Industries / Food Industry, Ecology
Publication Year2008
GenreNature, Social Science, Business & Economics
AuthorPaul Newman, A. E. Hotchner
FormatTrade Paperback
Dimensions
Item Height0.7 in
Item Weight8.2 Oz
Item Length8 in
Item Width5.2 in
Additional Product Features
Intended AudienceTrade
LCCN2008-027177
SynopsisShameless exploitation has never been more fun nor done more good for more people than when done by Newman's Own--the first green food company to use all-natural ingredients, and still the most successful. It was 1982 when Paul Newman and A. E. Hotchner made their foray into local gourmet shops with bottles of their homemade salad dressing. The venture was intended to be a lark, a way to poke fun at the traditional way the market operates. Hurdling obstacle after obstacle, they created the first company to mass-market all-natural products, eliminating the chemicals, gums, and preservatives that existed in food at the time. This picaresque saga is the inspiring story of how the two friends parlayed the joke into a multimillion-dollar company that gives all its profits to the less fortunate without spending money on galas, mailings, and other expensive outreaches. It also serves as a textbook for foundations and charitable organizations looking to do the most good they can with what they have. Told in alternating voices, Newman and Hotchner have written a zany tale that is a business model for entrepreneurs, an inspirational book, and just plain delightful reading., An entertaining, accessible history of the iconic Newman's Own brand that also serves as a roadmap for foundations and charitable organizations looking to do the most good they can with what they have. Shameless exploitation has never been more fun nor done more good for more people than when done by Newman's Own--the first green food company to use all-natural ingredients, and still the most successful. It was 1982 when Paul Newman and A. E. Hotchner made their foray into local gourmet shops with bottles of their homemade salad dressing. The venture was intended to be a lark, a way to poke fun at the traditional way the market operates. Hurdling obstacle after obstacle, they created the first company to mass-market all-natural products, eliminating the chemicals, gums, and preservatives that existed in food at the time. This picaresque saga is the inspiring story of how the two friends parlayed the joke into a multimillion-dollar company that gives all its profits to the less fortunate without spending money on galas, mailings, and other expensive outreaches. Told in alternating voices, Newman and Hotchner have written a zany tale that is a business model for entrepreneurs, an inspirational book, and just plain delightful reading., An entertaining, accessible history of the iconic Newman's Own brand thatalso serves as aroadmapfor foundations and charitable organizations looking to do the most good they can with what they have. Shameless exploitation has never been more fun nor done more good for more people than when done by Newman's Own-the first green food company to use all-natural ingredients, and still the most successful. It was 1982 when Paul Newman and A. E. Hotchner made their foray into local gourmet shops with bottles of their homemade salad dressing. The venture was intended to be a lark, a way to poke fun at the traditional way the market operates. Hurdling obstacle after obstacle, they created the first company to mass-market all-natural products, eliminating the chemicals, gums, and preservatives that existed in food at the time. This picaresque saga is the inspiring story of how the two friends parlayed the joke into a multimillion-dollar company that gives all its profits to the less fortunate without spending money on galas, mailings, and other expensive outreaches. Told in alternating voices, Newman and Hotchner have written a zany tale that is a business model for entrepreneurs, an inspirational book, and just plain delightful reading.
LC Classification NumberHD9330.S26N496 2008
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