How to Protect (or Destroy) Your Reputation Online : The Essential Guide to Avoid Digital Damage, Lock down Your Brand, and Defend Your Business by John David (2016, Trade Paperback)

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With virtually nonexistent oversight, the internet can easily become the judge, jury, and executioner for anyone's reputation. Digital attacks and misinformation can cost you a job, a promotion, your marriage, even your business. Whether you've done something foolish yourself, are unfairly linked to another's misdeeds, or are simply the innocent victim of a third-party attack, most of us have no idea how to protect our online reputation. How to Protect (Or Destroy) Your Reputation Online will show you how to: Remove negative content from search results. React and respond to an online attack. Understand and manage online reviews. Use marketing strategies to both improve your online reputation and bolster your bottom line. How to Protect (or Destroy) Your Reputation Online is an indispensable guidebook for individuals and businesses, offering in-depth information about popular review sites like Yelp, TripAdvisor, and Angie's List. John also shows you how to deal with revenge porn, hate blogs, Google's "right to be forgotten" in Europe, the business of online complaint sites, even the covert ops of reputation management.

Product Identifiers

PublisherRed Wheel/Weiser
ISBN-101632650649
ISBN-139781632650641
eBay Product ID (ePID)10046542118

Product Key Features

Number of Pages224 Pages
LanguageEnglish
Publication NameHow to Protect (or Destroy) Your Reputation Online : The Essential Guide to Avoid Digital Damage, Lock down Your Brand, and Defend Your Business
SubjectPublic Relations, Security / Online Safety & Privacy, E-Commerce / Internet Marketing, Electronic Commerce (See Also Headings under Business & Economics / E-Commerce)
Publication Year2016
TypeTextbook
Subject AreaComputers, Business & Economics
AuthorJohn David
FormatTrade Paperback

Dimensions

Item Height5.9 in
Item Weight11.2 oz.
Item Length8.9 in
Item Width0.5 in
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