Product Information
Supplies advice on the development of a successful advertising campaign and recommends techniques for writing newspaper, magazine, television, and radio advertising copy.Product Identifiers
PublisherPrentice Hall (Higher Education Division, Pearson Education)
ISBN-139780134235905
eBay Product ID (ePID)94840523
Product Key Features
Number of Pages383 Pages
LanguageEnglish
Publication NameHow to Make Your Advertising Make Money
Publication Year1983
SubjectAdvertising
TypeTextbook
AuthorJohn Caples
FormatPaperback
Dimensions
Item Height323 mm
Item Weight614 g
Additional Product Features
Country/Region of ManufactureUnited States
Title_AuthorJohn Caples