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Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising by Lisa A. Fortini-Campbell (Paperback, 2001)
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ApproximatelyRM 61.41
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About this product
Product Information
The Consumer Insight Classic. Clear and engaging - written by one of the top professionals in consumer insight. The book takes you through the process step by step - from Data to Information to Insight to Inspiration. This book is used worldwide by both students and professionals.Product Identifiers
PublisherTaylor & Francis Inc
ISBN-139781887229098
eBay Product ID (ePID)190031031
Product Key Features
Publication NameHitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising
SubjectAdvertising
Publication Year2001
TypeTextbook
FormatPaperback
LanguageEnglish
AuthorLisa A. Fortini-Campbell
Number of Pages272 Pages
Dimensions
Item Height235 mm
Item Weight363 g
Item Width156 mm
Additional Product Features
Country/Region of ManufactureUnited States
Title_AuthorLisa A. Fortini-Campbell
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