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Heads in Beds: Hospitality and Tourism Marketing by Ivo Raza (2004, Trade Paperback)
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About this product
Product Identifiers
PublisherPrentice Hall PTR
ISBN-100131101005
ISBN-139780131101005
eBay Product ID (ePID)30542986
Product Key Features
Number of Pages272 Pages
LanguageEnglish
Publication NameHeads in Beds: Hospitality and Tourism Marketing
SubjectMarketing / General, Industries / Hospitality, Travel & Tourism
Publication Year2004
TypeTextbook
AuthorIvo Raza
Subject AreaBusiness & Economics
FormatTrade Paperback
Dimensions
Item Height0.4 in
Item Weight13.8 Oz
Item Length9.2 in
Item Width7 in
Additional Product Features
Intended AudienceCollege Audience
LCCN2004-005334
Dewey Edition22
IllustratedYes
Dewey Decimal647.94/068/8
Table Of Content1. Hospitality & Marketing. 2. The Market. 3. Products. 4. Branding. 5. Advertising. 6. How to Create Better Brochures and Collateral Materials. 7. Public Relations. 8. Promotions. 9. 25 Proven Ways to Reach Travel Agents. 10. COOP Marketing: How to Get the Best Results from Marketing Through Wholesalers and Tour-Operators. 11. Internet Marketing. 12. Loyalty Marketing. 13. Marketing Operations. 14. Behind the Budget. Appendix: The Marketing Plan.
SynopsisThis practical book provides guidelines and tips about travel and tourism marketing that can be put to immediate use. Heads in Beds gives insight into achieving best results by demystifing many misconceptions about marketing. Focusing on the practical side of managing hospitality and tourism marketing, this text includes several topics not covered anywhere else --marketing to travel agents, COOP marketing with wholesalers, and loyalty marketing. It provides readers with solid advice and strong direction. Heads In Beds is a book written for practitioners by a practitioner. So whether you are just starting a new job, a general manager, sales and marketing director, or a seasoned veteran looking for methods to increase your yield, the material in this book will help you manage the marketing function and generate better results. Other relevant job titles include: VPs and Directors of promotions, sales, destinations, and tourism, as well as hotel operators or innkeepers., An excellent supplemental text for courses in Hospitality Management, Travel and Tourism Marketing, Travel Promotion and Sales, and Destination Marketing. This factual, how-to book for hospitality and tourism students addresses the issues from a practitioner's point-of-view, providing a realistic and comprehensive look at what their jobs and responsibilities will be. Focusing on the practical side of managing hospitality, travel and tourism marketing, this text includes several topics not covered anywhere else marketing to travel agents, COOP marketing with wholesalers, and loyalty marketing. It provides readers with solid advice and strong direction., An excellent supplemental text for courses in Hospitality Management, Travel and Tourism Marketing, Travel Promotion and Sales, and Destination Marketing. This factual, how-to book for hospitality and tourism students addresses the issues from a practitioner's point-of-view, providing a realistic and comprehensive look at what their jobs and responsibilities will be. Focusing on the practical side of managing hospitality, travel and tourism marketing, this text includes several topics not covered anywhere else --marketing to travel agents, COOP marketing with wholesalers, and loyalty marketing. It provides readers with solid advice and strong direction.
LC Classification NumberTX911.3.M3R39 2004
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