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About this product
Product Identifiers
PublisherDelamr Cengage Learning
ISBN-101401831478
ISBN-139781401831479
eBay Product ID (ePID)45414028
Product Key Features
Number of Pages256 Pages
Publication NameExploring Publication Design
LanguageEnglish
SubjectPublishing, Graphic Arts / General
Publication Year2005
TypeTextbook
AuthorPoppy Evans
Subject AreaDesign, Language Arts & Disciplines
SeriesGraphic Design/Interactive Media Ser.
FormatTrade Paperback
Dimensions
Item Height0.7 in
Item Weight20.8 Oz
Item Length10.2 in
Item Width8.2 in
Additional Product Features
Intended AudienceScholarly & Professional
LCCN2005-015906
Dewey Edition22
ReviewsI. Publication Design Within an Historical ContextII. The Priciples and Elements of Publication DesignIII. Using Color EffectivelyIV. Using Type EffectivelyV. ImageryVI. Page LayoutVII. The Publication in Third DimensionVIII. Applying Principles and Elements to Different Types of PublicationsIX. Professional Opportunities in Publication Design
IllustratedYes
Dewey Decimal686.2/2
Table Of ContentI. Publication Design Within an Historical Context II. The Priciples and Elements of Publication Design III. Using Color Effectively IV. Using Type Effectively V. Imagery VI. Page Layout VII. The Publication in Third Dimension VIII. Applying Principles and Elements to Different Types of Publications IX. Professional Opportunities in Publication Design
SynopsisEven in a digital age dominated by the Web and DVD's, print media remains a primary means of communication in our culture. Exploring Publication Design tackles the unique challenges encountered in designing books, magazines, newspapers, promotional literature, and the various other types of print publications. Highly regarded author and design educator Poppy Evans identifies the design and communication issues specific to publications and then examines the ways in which design principles and techniques can be applied to solve these design challenges. The book's wide-ranging coverage includes the most effective ways of organizing content and using type and color, sources of visual images, the ins and outs of page layout, professional opportunities in publication design, and much more.