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Global Brand Management : A Guide to Developing, Building and Managing an International Brand by Ilan Geva and Laurence Minsky (2019, Hardcover)
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GBP 9.39
ApproximatelyRM 53.34
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About this product
Product Identifiers
PublisherKogan Page, The Limited
ISBN-101789660408
ISBN-139781789660401
eBay Product ID (ePID)28046544679
Product Key Features
Number of Pages328 Pages
LanguageEnglish
Publication NameGlobal Brand Management : a Guide to Developing, Building and Managing an International Brand
Publication Year2019
SubjectMarketing / General, Consumer Guides, E-Commerce / Internet Marketing, International / General, Sales & Selling / General
TypeNot Available
Subject AreaReference, Business & Economics
AuthorIlan Geva, Laurence Minsky
FormatHardcover
Dimensions
Item Height0.1 in
Item Weight22.7 oz.
Item Length1 in
Item Width0.7 in
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