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George Gerbner: A Critical Introduction to Media and Communication Theory by Michael Morgan (Paperback, 2011)
Rarewaves Outlet (1366552)
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About this product
Product Information
One of the world's most influential and prolific media scholars, George Gerbner played a major role in the development of communication theory and research. His critical approach to mass communication changed the way we think about media industries, the messages and images they produce, and their social and cultural impacts. Gerbner is most widely known for his decades of work on television violence, but his research and writing focused on many other vital aspects of the symbolic cultural environment. This book provides a broad-based introduction to Gerbner's theories of mass communication, his long-term research on media content and effects, and the critical and policy contributions of his work. Although hundreds of studies have been conducted based on Gerbner's ideas, this is the first volume to provide a concise and comprehensive overview of his many contributions to the field.Product Identifiers
PublisherPeter Lang
ISBN-139781433109874
eBay Product ID (ePID)114820131
Product Key Features
Number of Pages176 Pages
Publication NameGeorge Gerbner: a Critical Introduction to Media and Communication Theory
LanguageEnglish
SubjectEngineering & Technology, Social Sciences, Computer Science, Marketing
Publication Year2011
TypeTextbook
AuthorMichael Morgan
SeriesA Critical Introduction to Media and Communication Theory
FormatPaperback
Dimensions
Item Height230 mm
Item Weight280 g
Item Width160 mm
Volume3
Additional Product Features
Country/Region of ManufactureUnited States
Title_AuthorMichael Morgan
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