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In this in-depth work, Richards defines rhetoric as the study of misunderstanding and its remedies. Focusing on how words work in discourse, he examines the interaction of words with each other and with their contexts, demonstrating how a continual synthesis of meaning--or "principle of metaphor"--gives life to discussion. He also argues that we can better control and animate our use of words, and therefore decrease misunderstanding, by comprehending the waymeaning changes in discourse.Product Identifiers
ISBN-100195007158
ISBN-139780195007152
eBay Product ID (ePID)95530881