Product Information
Marketers, creative writers, and individuals for whom copywriting forms part of their job are often required to produce innovative and engaging copy in a short space of time. Creativity is not always to hand, and therefore on some occasions additional help is required to find the right phrase, description or slogan. Gabay's Copywriting Compendium contains a wealth of inspiring tips, ideas and descriptions to aid the writing process, such as advice on spelling and grammar, examples of rhyming words, suggested euphemisms, and odd facts.Product Identifiers
PublisherRoutledge
ISBN-100750683201
ISBN-139780750683203
eBay Product ID (ePID)89023079
Product Key Features
Number of Pages712 Pages
LanguageEnglish
Publication NameGabay's Copywriters' Compendium
SubjectMarketing / General, General, Management, Advertising & Promotion
Publication Year2006
TypeTextbook
Subject AreaBusiness & Economics
AuthorJonathan Gabay
Dimensions
Item Height1.5 in
Item Weight36.1 oz.
Item Length9.2 in
Item Width6.2 in
Additional Product Features