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Full Price : Competing on Value in the New Economy by Thomas J. Winninger (2000, Trade Paperback)

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About this product

Product Information

Enormous challenges face every business intending to compete in the new economy. To truly succeed, businesses need to stop competing on price in order to watch their profits soar. Meeting the highest needs of a business' premium customers, according to master business strategist Thomas J Winninger, is the secret. Winninger encourages companies to ask, What is my best customer really buying from me'. In Full Price, businesses can learn how to put Winninger's proven strategies to work to: * Define the essence of the business, the one thing that is the company's prime advantage * Communicate the tangible value of the product or service to get full price * Benchmark the uniqueness based on the differences * Anticipate the changing needs of the premium customers

Product Identifiers

PublisherKaplan Publishing

ISBN-100793139546

ISBN-139780793139545

eBay Product ID (ePID)87534842

Product Key Features

Number of Pages224 Pages

Publication NameFull Price : Competing on Value in the New Economy

LanguageEnglish

SubjectCustomer Relations, Economics / General

Publication Year2000

TypeTextbook

AuthorThomas J. Winninger

Subject AreaBusiness & Economics

FormatTrade Paperback

Dimensions

Item Height0.8 in

Item Weight0 oz.

Item Length9.2 in

Item Width6.2 in

Additional Product Features

Intended AudienceScholarly & Professional